3min chapter

Entrepreneurial Thought Leaders (ETL) cover image

Elise Densborn (Splendid Spoon) - From Customer to Co-CEO

Entrepreneurial Thought Leaders (ETL)

CHAPTER

Building a Competitive Moat and the Importance of Brand, Innovation, and Product

This chapter explores the competitive advantages that allow companies to establish a strong market position. It highlights the importance of brand equity, innovation, and delivering superior products, while also acknowledging the growth of the plant-based market with the entrance of key players like Impossible Burger and Beyond Meat.

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