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Money in Sport: The battle for new fans - Replay
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
How to Be a Successful Partner of FA
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It's very much a trend of being athlete led. Like fans start with the athlete, or they start with that big club. So we want to make an impact at a large scale for both of our brands. We're kicking off with a throughs ball competition internally. And we're giving tickets for people to get engaged and get behind this partnership in a big way.
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