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Breakthrough Lessons: Find your wave before your market
Pattern Breakers
Breakthrough Startups - The Wave Comes First, Not the Market
If you don't have an idea that feels like it's a breakthrough, that's okay. Don't fall for the trap of thinking of a startup market at the beginning. If you're living in a time machine right now, make sure not to discount the potential of your work. You might be building a breakthrough without knowing it. The biggest markets come from unexplored territories rather than precisely defined, mapped and occupied markets of today. Always consider your frame of reference as you build startups.
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