Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School
Adspend with Ash Melwani and Rabah Rahil
00:00
How to Be Good at Google and Amazon
As a wide receiver, target share is fun. You get thrown the ball because you're good. If that ad doesn't get delivery, it's a clear sign that for whatever reason, it's ultimately not meeting the business objectives of the partner. And ultimately, you don't have control over what ads get shown into boot. So your job is how do I set up my business partner to be effective? Because at best, I can only micromanage a bunch of variations of my business partner.
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