The Obstacles to Using Social Media to Study Consciousness

I've been researching in and around this area for 15 years. At the beginning, the forces of opposition were around stigma and fear linked to the stigma because there wasn't any really significant research in this area. I think now that's changing because there's commercial buy-in. And let's hope it doesn't have a negative impact. If psychedelic medicine sort of lost its soul through selling out commercially, that would be another sad story. So this is interesting. It's right. We're walking at the moment.