Navigating Complex Sales Strategies

Jessica Watts is an ex-SaaS Sales VP of a $70MM HR Tech company turned Agency Co-Founder turned Free Agent Advisor for early stage founders. In this conversation, we explore the evolving dynamics of the sales process and how technology, particularly artificial intelligence (AI), is influencing this transformation. We discuss the shift in work environment for sales, the application of AI in sales and marketing, and the importance of aligning company messaging with customer expectations for successful sales.

EPISODE LINKS:

• LinkedIn: Jessica Watts
• https://www.demandbase.com/blog/100-powerful-women-in-sales-51-100/
• https://podcasters.spotify.com/pod/show/refine-labs/episodes/S2-E56---Its-About-Time-We-Talk-Outbound--Jessica-Watts-e1pghae/a-a8nfido

TIMESTAMPS:

(00:00:12) Intro, Sales (00:04:15) Sales Process (00:06:39) Overlap distinction between sales and marketing (00:09:31) Evolution of sales and buyers (00:12:47) Stack, CRM (00:17:04) Sales tools, data (00:21:03) AI in Sales (00:25:17) Human element in sales (00:27:05) AI replacements, automation in sales (00:32:21) Strategy, Evolution of sales (00:39:45) End user expert, Messaging (00:45:04) Early stage vs Large companies (00:47:34) B2B Sales (00:49:25) Closing

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