Navigating Financial Operations and Marketing Strategies

Michael Jacobson bought his uncle's barely-profitable 45-year-old flower shop in LA. In 4 years he's grown it 16x.

Topics in Michael’s interview:

• Revamping his uncle’s flower shop
• Replacing the overpriced phone system
• Building custom software for the floral industry
• Why flower shops are hard to run
• How “wire services” like 1-800 Flowers work
• Switching to Google Ads for better ROI
• Doubling revenue with a new website
• Operating as a digital-first brand with physical locations
• Becoming the French Florist franchise
• Why he’s not interested in private equity money

References and how to contact Michael:

• LinkedIn
• michael@frenchflorist.com
• French Florist

Work with an SBA broker who focuses exclusively on helping entrepreneurs buy businesses:

• Matthias Smith of Pioneer Capital Advisory

Get a complimentary IT audit of your target business:

• Email Nick Akers at nick@inzotechnologies.com, and tell him you’re a searcher

Get a free review of your books & financial ops from System Six (a $500 value):

• Book a call with Tim or email hello@systemsix.com and mention Acquiring Minds

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter