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30 - Much Too Think 6.04.20

Grill Stream

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The Performative Nature of Woke Brands and the Need for Action

This chapter discusses the reactions of woke brands, activists, and white protesters amidst the current socio-political climate. It critiques the performative nature of some brands claiming to support black culture while benefiting from slave produce. The chapter emphasizes the need for action rather than waiting for the emergence of a perfect movement.

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