Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold cover image

Ep. 190- DAVE GERHARDT: Founder Exit 5 [The #1 community for B2B marketers!] How to build a THRIVING online COMMUNITY! 👨‍💻

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

CHAPTER

Navigating Membership in B2B Communities

This chapter examines the complexities of implementing a membership fee in B2B marketing communities, weighing its benefits for interaction quality against potential issues of member entitlement. The discussion also highlights the importance of engagement, personalized experiences, and the balance between professional and personal sharing in community dynamics.

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