The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

122: Level 1 Processes of the Systems to Scale Framework: DEFINE

The Efficient Advisor: Tactical Business Advice for Financial Planners

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How to Develop an Ideal Client Avatar for Financial Planning

As we start to develop who is our ideal client avatar then we can start to look for some of those key things that they need. What are some of their common fears what are some oftheir common concerns and experiences maybe with financial advisors in the past. This allows us to build a story that we then can weave into all of our future processes when we move on from this define level and into the create and attract and systematize so let me give you an example if you are working with young families, there are going to be certain things that just really don't matter to them. We're not going to put a lot of time and effort into this type of output or using this type

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