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Searching for Investments Where the Future is Obvious with Joey Levin, CEO of IAC/InterActive (NASDAQ: IAC)

Compounders Podcast

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How to Build a New Brand

Ande: We were maintaining two brands for a very long time, spending hundreds of millions of dollars on branding. And ah, we said, if you want to win a category, you're not in the shelf space game. The other one was in the leads business, i'm sorry, in the im in the services business. And so we brought those things together and that's been the combined business forever. I am very happy with all those decisions since, which is to say, we're gong to fix these things, and fix them as as quickly as necessary.

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