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Decker's Outdoors: Challenges and Changes in Fashion
This chapter highlights the inclusion of Decker's Outdoors in the S&P 500 and discusses its key brands, Hoka and Uggs, while analyzing the competitive sneaker market. It also addresses the leadership transition at Hertz and the company's challenges in the electric vehicle market, stressing the need for a balanced approach to change. The conversation underscores the complexities of brand equity, market dynamics, and the evolving perception of fashion brands amid these shifts.
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