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2min chapter
#50 - Changing the economics of an industry (Austen Allred & Ben Grynol)
LEVELS – A Whole New Level
Is Extrinsic Motivation a Blunt Instrument?
The author says extrinsic motivation is ten times more powerful than intrinsic motivation. A private school tried an experiment once that was literally, if you agree to put your phone in this box when you come in the door and not touch it until you leave, at the end of the week, we'll buy you a chickfale chicken sandwich. The results were dramatic: Phone usage went from everybody using a phone to nobody using a phone overnight.
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