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80. Magic Words: Change What You Say to Inspire and Influence Others
Think Fast Talk Smart: Communication Techniques
The Science of Language and Its Impact on Behavior
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Jon Wertheim: We often speak on this podcast about knowing our audience and taking time to understand what they need. And you're adding an additional layer to that, which is it's not only what they need, but how does your message impact them? He says slight changes in the words we use can have a big impact. "In almost every area of life, we can use language to be more effective," he says.
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