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How to Stand Out from the Competition (Ep. 279)

The Inforium

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How to Get People to Pick Your Book Up Off the Shelf

Think of your talents and your skills as a book in a bookstore. Ask yourself, what can I do to get people to pick my book up off the shelf? And unfortunately, we all judge books by their covers. So I have to. That truism is like, it's like the least true truism. It's like maybe you should, but like I has to. Aferism. But look, we have brains that are gigantic filtering machines because there are so many stimuli out there. We have to judge books by our covers most of the time unless we learn about them somewhere else.

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