4min chapter

The Outlier Ventures Podcast cover image

How Brands Can Harness Social Commerce and Take Back Control from Social Media, with Roy Bernheim of Decommerce

The Outlier Ventures Podcast

CHAPTER

How to Build an Audience on Social Media Platforms

Brands are still interfacing through those same web2 environments. One click on board solution is that they can empower their own web shop or a landing page for example to socialize humanize and gamify their own website. What we've seen traditionally you'd have people who are excited about let's say watches or certain sports that talk about it on a social media platform. But actually what they want to do is they talk about a specific brand and they meet other people through that brand in digital spaces.

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