2min chapter

Financial Advisor Success cover image

Ep 342: Scaling To $1M Of Financial Planning Fee Revenue By Specializing In The Divorce Niche With Nancy Hetrick

Financial Advisor Success

CHAPTER

How to Market to Non-Financial Spouses

"If you're a female in this market, you better be niche marketing to women," she says. "I knew I wanted to really market to those non CFO spouse females who had delegated the finances to their spouse" In 2014, every woman that would come to her for an initial consultation asked: How do you connect? What did you find out about me?

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