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Facebook's Play Dates Are a Great Growth Lever for Teens
Internal facebook documents reviewed by the well street journal show that company formed a team to study pretens, set a three year gold to create more products for them and commissioned strategy papers. In one presentation, it contemplated whether there might be a way to engage children during play datest. Why do we care about tweens? Said one document from 20 20. They are a valuable but untapped audience.