Navigating Authenticity and Audience Fatigue in Influencer Marketing

Adam, Joanna, and Zach discuss a recent piece from Fast Company about advertisers and consumers becoming disillusioned with influencers and advertising through them. Does this extend to the drinks industry? Where will advertisers potentially turn instead? Is social media attention less valuable than previously thought? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: Motel Rumba at Rumba

Joanna is drinking: Espresso Martini Shot at Virginia's

Adam is drinking: Purple Drank at Romeos

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

Hosted on Acast. See acast.com/privacy for more information.