i think investor narratives and market narratives are now more powerful than product experience in itself. The average person in the street does not care how their phone works, or how elevators go up and down,. They don'teven know if they're in a bowing or an air bustle that maybe they knew in the last year or two. I'm mildly interested because i work in the sector, but i'm not interested in the product im until there's a pro discuss. And there isn't. That's the beauty of it.