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4min chapter
Agency Lead Generation: Build the System vs. Working the System
Agency Journey
How Do You Build a Consistent Business?
If your focus is diluted across many different types of marketing, in sales methods, systems, you're going to become drained. You can't build that consistent business by switching up the deliverables all the time. So instead of trying like, 15 different platforms, 15 different types of doing things, just pick one. Find that one thing and just focus on running that one thing over and over again until you earn the right to try the second,. To try the third, to try the fourth. That's it. Show up, work that thing that works.
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