Paul Jordan: Selling second hand cars, surviving in F1 & being sacked ten times by Eddie Jordan
Formula For Success
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Eddie Jordan and the Power of Upselling
"I was a softie to put up with you for 13 years. But you have to remember, we were breaking into the big league," he says. "Eddie pulled deals that no other team would even consider." 'The DNA still runs very, very true,' adds his son-in-law.
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