The new right is responding to that, how they would have very long response to that a i am going to try to do it quickly. They would say the process of globilization was sort of sold as a bill of goods that was going to make all our lives better. But actually what its doing is driving down wages and impoverishing people and all. So importantly for these people, it's kind of turning the world culture into a global mishmash, right? And so one way i help people understand this is an old idea in anthropology,. not a anthropologist endorse this, but that culture is not all the stuff you it's not like, o kool, my culture is