We forget that what we are doing is reading and writing. And zoom is obviously and literally more visible. If my phone rings, I assume something is wrong. We stay using written media much longer than we should do. It's not that writing has died out, the opposite, we've become reliant on it. You can even find yourself in text based arguments that last hours when we could solve the problem if we just raised our device for speaking instead of writing.
Rob Ashton is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. In this conversation, we discuss how science can make us more effective readers and writers.
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