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Caleb Gardner: Being @BarackObama and Leading in a Turbulent World

Guy Kawasaki's Remarkable People

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The Power of Social Media in Politics

Even pre my time working with the abom organization, social media was so new politicians were making good use of it. Being able to bringa sage to an audience directly, away from the kind of traditional, not just cynical gatekeepers of political journalism, but of washington d c itself,. It was a game changer, especially for that verstobama campaign. And we're able to basically create some bottom up support for those policies by being in their local state and supporting them.

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