Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
Champagne Strategy
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The Importance of Partnerships in Digital Marketing
There's sort of a stage that you're talking about which is what I'd call more enterprise level partners or traditional partnerships in the true sense of the word or strategic partnerships. Then there was a third bucket of partnerships was a product based partnerships where you're integrating so that's basically uber being integrated into Google Maps for example or mirror being integrated into those sorts of partnerships right? Those three categories of partnerships can all deliver trajectory change of growth is my experience if you get them right even the brand ones even the first category if trust and credibility is is what you need to solve for then they can still do it.
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