How to Create a Pitch That Works

"We just need to learn how to, I think though, we've made a lot of us lazy," he says. "If you say I can do anything, you're basically forcing the client to figure out how to work with you." He advises website copywriters who are having hard time selling websites: What is the smallest ask that you can make? 'I have this offer, it's a website audit for X number of dollars'