How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How Amazon's Technology Stacks Up With the Other Advertising Vendors
On the search side, it's direct. We can get it on the keyword level, which is where it's so powerful. Can you get down to the product level targeting? Like if you're bio freeze, can you target not just Icy Hot, but like Icy Hot 6.4 ounces travel size? Yep,. You can get as direct and is the simplest, in my opinion, advertising you can run.
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