Dan: I don't know if continuous delivery is the, is like the official term for it. The name of my agency is called Super Friendly. There's also kind of this rooted superhero mythology in that. Every superhero comes to a place where they realize the powers they have and they harness them for their greater good. So what I've got listed on my business card is, you know, for superpowers is exquisite creative direction, X-rays kind of in parentheses, sneaker collection and raising daughters.