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It’s Not the Luck of the Irish: Primark Does Retail Right with Kevin Tulip

Remarkable Retail

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Primark US - Is There More Similarity Than Difference?

There's probably more similarities than differences, I'm honest with you. Most of the European markets and certainly where I've been based are fairly small. We're very clear around that digital experience in terms of a customer being able to stock check,. Being able to see our new product online and having great quality photographs before they make the trip in. Now let's talk about e-commerce. So famously, controversially, maybe, I don't know, but you're not a leader in e- commerce. You've been a bit, how should I say, slow to embrace? What's your thought around e-commerce and how is that thinking evolving as you move forward?

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