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3min chapter
Crafting a Persuasive Sales Pitch (Part 2)
Positioning with April Dunford
The Problems With a Problem Solution Pitch
The problem solution pitch doesn't give us enough leeway to really dig into our differentiation. A vision style pitch is usually like, hey, man, there's this big change in the world. And if we take out our spy glasses and look into the future five years, 10 years, that change is going to disrupt this entire market. When you're doing a vision style pitch, there's a bunch of things that you can leave out because we're talking about the future.
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