The Financial Success of Harry Potter & Shipping Route Detour

Harry Potter’s Broadway show is the highest-grossing non-musical in history — But Harry’s coming TV series is even bigger… because it’s okay to reinvent the wheel.

The world’s biggest shipping company just made the biggest detour on Earth — Maersk is sailing 6K miles around Africa instead of through the Red Sea… and you’re gonna pay for it in your shopping cart.

And United Airlines is stealing an idea from Zuck: Targeted ads — Prepare for a personalized ad for you in seat 17A (plus, we’ve got a plan to rebrand the targeted ad).

$WBD $UAL $AMKBY

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