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3min chapter
Jack Abraham of Atomic: Incubators & Startup Studios
"World of DaaS"
How to Build a Brand in the Technology Industry
A lot of people in the technology industry do not understand how to build a brand. Building a brand does not come from running Facebook ads. It's really hard when you have someone scrolling through a feed really quickly or clicking through stories in half-a-second and it doesn't create an impression on someone that's lasting. That usually takes longer to develop.
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