2min chapter

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Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge

Masters of Scale

CHAPTER

Are You Taking the 15 % Pledge?

Not every retailer has embraced the 15 % pledge. You mentioned target. We were pretty vocal this spring when target announced a commitment of a certain dollar amount, like two billion dollars, which is a big number, to black own businesses by 20 25,. That that sort of wasn't enoughye. And we're also building a community of some of the most progressive and incredible companies in the united states of america who really want to figure out how to do this together.

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