How to Get the Best Click Through Rates and the Best Open Rates

In 90, about 80 to 90 % of every single email i send to our list includes the recipient's name in hesubject line. I've written emales for our lists that are long form. Write, short is good, but honestly doesn't always a garner the best click through rates and the best engagement rates. So it's onnecessarily about length. We're sending true value, we're sending true education. Now, two things that i'm going to share with you are actually the little detail hacks that i've used over the years then,. Actually, i can't even remember where i came up with these, im an, or where i had actually found them.