How social media companies should think about paid subscriptions
Creative Control
The Future of TikTok Search
The creator economy is nothing new, but it still very much feels like the Wild West in good ways and bad ways. I'm choosing to look at it in the good ways that there's a lot of room for growth and for change or for things to be better. As long as the platform designs things correctly and a thoughtful kind of non-intrusing way, there are different formats of video ads and content ads that creators will be able to explore once platforms allow this bridge between inspiration and transaction.
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