We did a spot that you couldn't run to day. The wall street journal was quick to throw us right under the bus when coveit hit, because they felt our spot was a, was inappropriate. But we did a spot on finger dipping. Andw we had people at a dinner party around a bowl of caso, and they didn't have chips. They were going in with their fingers, and like, one s put a fingerfull of notch of cheese in another guest's mouth. We actually ran one called chunky style milk, ye superbu which is equally as gross and the same context,. So we did the and we took a very unique, creative approach by design.
Aron North and his team are changing the way we think about wireless service – and advertising.
Aron is the CMO of Mint Mobile, a unique direct-to-consumer wireless company owned in part by Ryan Reynolds. Mint Mobile has distinguished itself for its high level of service, low prices and innovative marketing practices, and Aron has played a big role in helping the small firm disrupt telecom giants.
Aron joined host Robert Glazer on the Elevate Podcast to discuss how his partnership with Reynolds works, how Mint Mobile is changing the wireless industry, Super Bowl ads, and much more.
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