What's the Difference Between Sales and Negotiation?

The difference between sales and negotiation is there's almost always times when in a conversation between a salesperson and a prospect, they're going to have questions. Sometimes those questions are just light surface questions and they're just curious. There's also another thing that happens where sometimes people need to ask a question just to check it off of their mental list. Typically they're for their own sake or for somebody else's sake. And so you've got to understand the difference in that scale.