12min chapter

Plain English with Derek Thompson cover image

The Four Biggest Myths About Political Persuasion

Plain English with Derek Thompson

CHAPTER

Debunking Political Persuasion Myths

This chapter examines prevalent myths about political persuasion in light of the 2024 election, particularly challenging the effectiveness of negative campaigning against well-known figures. It highlights the importance of introducing lesser-known candidates and understanding the motivations of swing voters while critiquing common strategies that may misalign with actual voter preferences.

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