The idea here, I would say maybe why was this successful? It's not because of the customizing avatar concept. People didn't have to learn any ropes. At first, no one cared because they didn't really have a value. But slowly as they, I guess, started more talking about it and when they released season one, that included artists with limited collections. The shift kind of go from... Well early, early on, when they released the profile pictures on Reddit, people hated that. And then people... Now it's normal.

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