172: Charlene Li, Grow your business via disruption
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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Are You Picking Your Future Customers?
There's a great theory ofther called the adjacent user theory by bengala caba. He looked at people who were on the perifery, they had signed up bunt and never really got to be using the products that they had. Those are the first people to go after, because they already bought into the value profit but they're not using you. So why is that? And so i love these ideas of customer advisory boards. Their ic but pretend to fill them with our best customersy. They like us. You know, you as be like acso ya. We celebraty wall is a love fest.
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