How to Use Experience to Improve Your Website

Michael Koppe is a form of tweaking. He's talking about having your website also seem like a person, give it a personality and have it be fun or polite or wacky,. But make your users love you in that sense. The Mailchimp with the little Mailchimp gives a little sentence when you log in all the time. There was a lot of really practical good stuff from Josh and he was an entertaining speaker as well.