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The Power of Stories
I think again there's this hesitance in the marketing world to stick to a specific but it's in the specifics that we get the universals. One of my favorites was the parking lot pull through that's when you pull into a parking lot with your car and the space in front of you is free so now you pull all the way ahead. I love Mike Berbiglia's podcast called working it out any craftspeople talking about the craft I adore. Billie Eilish giving the same interview about her career one year apart for three consecutive years because she has such an old answers play out over time.