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24min chapter
Bonus: Scaling Skincare Segment by Segment – Soft Services' Data-Driven Growth Strategy with Tresl Segments
DTC Podcast
Harnessing Data Insights in Skincare
This chapter explores the initial challenges and strategies for making data actionable in a growing skincare business. It emphasizes the significance of effective data segmentation and the creation of user-friendly Business Intelligence tools to enhance customer retention and marketing strategies. The discussion highlights the importance of collaboration between marketers and data scientists to refine insights and improve operational efficiencies.
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Listen to the best highlights from the podcasts you love and dive into the full episode