How Do You Think About the Relevance Piece in Your Ema Copy?

How do you think about the relevance piece, in terms of connecting what you find with why you're reaching out and why it would make sense to talk? I always thought i needed to put something about the problem, solution, connect in my ema copy. And i will tell you, you don't have to. So a, i've generated so many booked meetings with relevancy. It's such a compelling message that they then go to inner cellar and look at what we do and reply with that context. You use click tracking? What happens is,  i am happy to share my screen and show you the stata.