Intro

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A revelation about focus transformed Alex Hormozi's approach to business, leading to extraordinary growth from $40M to over $100M in earnings. In this profound conversation, the acquisition.com founder shares how ruthlessly eliminating distractions, investing in elite talent, and playing the long game with brand building became his framework for accelerated success. Through vulnerable stories about his early struggles with reputation and relationships, Alex reveals how systematically changing his behavior — not just his mindset — created lasting transformation. This episode is essential listening for entrepreneurs ready to make the difficult decisions required for exponential growth and anyone seeking to understand how small shifts in thinking can lead to massive results.

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In this episode you will learn:

• Why true focus means saying no to good opportunities to pursue the single most important objective
• How elite talent can deliver 100x returns, making them worth significant investment despite the higher cost
• The critical importance of having a 70/30 ratio between brand building and direct response marketing
• A powerful framework for eliminating childhood "trauma" by focusing on behavioral change instead of processing the past
• The three brutal truths young men need to hear about success, including why deleting everything that doesn't serve your goals is essential

For more information go to https://www.lewishowes.com/1723

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More SOG episodes we think you’ll love:

Robin Sharma – greatness.lnk.to/1599SC

Jaspreet Singh  – greatness.lnk.to/1644SC

Noah Kagan – greatness.lnk.to/1572SC

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