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How to Tell Your Company's Story with Gagan Biyani, Sprig & Simon Rothman, Greylock
Startup Grind
How to Tell a Story
The selling process should be telling a story, right? Your story. And I think everyone keeps forgetting people buying into stories and dreams. They don't buy into presentations. So if it's really, really early, what you're selling is yourself, everything else kind of doesn't matter. When Goggins actually putting together that thing with event brights, ditched together with a spreadsheet and he's driving around, you're betting on him. The moment you're beyond that, but before you have numbers, you bet on the dream. You have to sell the dream. Then once you have Numbers, you're selling the business. There's a narrative. But do whatever works for you
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