Watch the YouTube version of this episode HERE
Are you a law firm owner looking to learn more about AI? In this episode of Maximum Lawyer, Tyson interviews Eric, founder of Arrow Effect Marketing and Meet Gabbi. Eric shares his entrepreneurial journey, the inspiration behind his company names, and how his passion for storytelling evolved into innovative legal marketing solutions.
Eric speaks to the challenges of lead intake within legal firms. Law firms with weak intake processes usually suffer from a lack of personnel or certain databases or technology that are not up to date. Eric shares how intake is an important aspect of a successful law firm and how Meet Gabbi is used to improve it. For Eric’s clients, the use of Meet Gabbi has led to 20-30% more conversion of cases. The AI tool can be used by potential clients who might need some more guidance before they connect with a lawyer. It can also be used between client and lawyer once a case gets going to schedule appointments and collect payments.
Tyson and Eric talk about the legal system’s cautious approach to AI and where that hesitancy stems from. It stems from the creation of hallucinated cases that are not real and taking time away from people who really need help. But, the use of AI can give the legal space an advantage over other industries. It can allow those in the space to maximize their time and focus on winning cases instead of completing administrative tasks that can take hours in day.
Listen in to learn more!
- 2:44 Managing Two Companies
- 4:39 Hiring and Talent in Legal Tech
- 11:09 Adapting to AI and Human Roles
- 14:44 Strategic Partnerships and Legal Credibility
- 25:15 Storytelling in Marketing
- 37:50 Recommended Tools for Law Firms
Tune in to today’s episode and checkout the full show notes here.
Connect with Erik:
ARO Effect:
Meet Gabbi:
