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Consumer Investing in 2022 (with Brian O'Malley of Forerunner Ventures)

ACQ2 by Acquired

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Navigating Consumer Investing Post-Pandemic

This chapter explores the changing dynamics of consumer investing in a post-pandemic world, emphasizing the balance between remote engagement and the need for meaningful in-person interactions. It highlights key strategies for evaluating early-stage consumer products, focusing on understanding consumer behavior and niche markets. Through real-world examples, the discussion reveals the complexities of gaining consumer attention and the importance of integrating products into users' daily lives for long-term success.

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