5min chapter

The Perfect RIA cover image

No One Wants To Talk To You

The Perfect RIA

CHAPTER

How to Create Concise Conversational Tactics

When you're creating your concise message make sure that you are ready to illustrate the benefit of your services and not just the features of working with you. That should be in every single part of your marketing, he says. Financial advisors get wrong when it comes to marketing is they don't understand what they have to offer, she adds.

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